Jesus Didn't Tap was one of the first Christian based MMA clothing companies to hit the scene. In the sport of Mixed Martial Arts, to "tap" is to quit or give up. The message of the Jesus Didn't Tap line is that Jesus didn't quit after going through unimaginable suffering and pain when he was crucified on the cross. The company aims to represent both the competitiveness of MMA and honoring God in all of their designs and hopes it will help spread the Christian message of salvation to a whole new audience.